Campaign angles
Build a reviewable set of ideas around approved product benefits and real customer questions.
Content planning
A product brief.
A clearer content plan.
Bring campaign goals, customer questions and product information together before the content work begins.
From product information
to an approved brief.
We connect your product information, campaign goals and editorial guidelines to a repeatable briefing process. Your team can review the audience, angle, channel and required assets before production starts.
Discuss this workflow ↗Channel briefs
Prepare briefs that specify the audience, purpose, format and next step for each channel.
An organised review process
Connect your calendar, briefs and approval status using the tools your team works in.
Briefs that lead to an actual content task.
Choose product and audience
Select the product information, customer question and campaign objective the content needs to address.
Generate angles to compare
Prepare alternative hooks and approaches, such as a demonstration, comparison or product-care explanation.
Build the production brief
Record the chosen angle, selling points, required imagery, video outline and call to action.
Assign channel outputs
Turn the approved brief into a list of product-page, email and social assets with owners and review steps.
An illustrative project flow
1
Start with approved product facts
2
Agree the audience and objective
3
Draft angles and channel briefs
4
Review and prioritise the plan
Final scope depends on data access, platform capabilities and the review process agreed with your team.
Where does content work
slow your team down?
Tell us about a recurring task or a workflow you would like to improve.